Apogee is a digital promoting company specializing in associates program administration together with hybrid types of public relations, influencer advertising, and paid digital promoting. Anybody that met us at Affiliate Summit conferences or Awin + ShareASale ThinkTank in 2019 would have seen a boutique company of 5 folks solely targeted on conventional affiliate marketing online. That’s not us anymore. Apogee has advanced to incorporate new initiatives to assist our purchasers—and isn’t that at all times the very best purpose to vary? We saved our heads right down to give attention to technique, construct a brand new web site, and considerably enhance our variety of gifted workers. Our strategic efforts up by means of 2019 put us in the appropriate place as digital advertising matured in 2020. It’s time to reintroduce our model.
Apogee is ever observant of traits within the digital advertising house. One such that we began to see over the previous few years is the fast proliferation of curious main media representatives scouting out affiliate marketing online at trade occasions. They slowly started experimenting with the efficiency advertising mannequin as a option to discover new income streams. A few of them dove straight into the deep finish; others are nonetheless studying. We’ve watched, and labored with, main media and the outcomes we’ve seen show that affiliate, influencer, public relations, and digital promoting have merged. We monitor all of those efforts for our purchasers on platforms like ShareASale, Influence, and Refersion.
Some main media publications are simple to work with and are at all times in search of high-converting content material with good manufacturers and mass enchantment. They examine the area of interest, assign the writers and be part of the affiliate applications upfront. It’s a really clear relationship. Others are nonetheless requiring media buys utilizing the pay-to-play mannequin, however with the appropriate calendar and frequency, the publicity might result in elevated curiosity within the model from different publications. Visibility is the objective and everybody must be ready for a combination of those hybrid fashions.
Whereas this was occurring, 1000’s of small to mid-sized retailers launched applications on affiliate networks and waited for Forbes and Newsweek to point out up with function articles that introduced infinite income. As an alternative, they had been shocked to discover a flood of affiliate functions from couponers, paid search bidders, and the bottom types of companions within the networks. It was not what they anticipated as a result of nobody was there to provide them a stable technique on how this works. That is embarrassing for veterans of affiliate administration as a result of the retailers had been solely advised about one small piece of the affiliate universe they usually ended up seeing the dumpster. That they had no thought the affiliate channel requires experience in recruitment, training, and activation. You may’t simply activate the affiliate channel and count on magic. It takes years of relationship constructing, model recognition, aggressive commissions, robust onsite conversions, and knowledgeable personnel to construct gross sales by means of associates. One hit from a mass media web site doesn’t make a sustainable associates program so a method, like these Apogee implements, must be in place for future development.
That’s why Apogee gives a blended mixture of providers. We work to make sure that our purchasers reap the advantages of a extra strategic method to discovering new prospects.
With new areas of experience and new challenges in digital advertising comes a rethinking of the crew administration dynamic. Each Apogee shopper is assigned to a pod: Alpha, Polaris, or Zenith. Every pod is made up of a devoted affiliate supervisor and account supervisor supported by coordinators, analysts, and our management crew. At any given level, ten folks could be brainstorming one shopper resolution. We’ve educated and empowered the pods to advocate for themselves, their purchasers, and their associates. Advocacy is a core tenet going again to the start of this firm in 2009.
Contact us when you find yourself prepared for brand spanking new prospects. We stand able to be just right for you.