Adsterra Case Study


Let’s begin with the truth that this supply is restricted to Android. So we have to defend ourselves from pointless visitors from the very starting by excluding inappropriate variations of Android.

I made a decision to run the supply with the CPM mannequin with a $zero.05 bid. It is a fairly dangerous resolution as a result of we must be conscious that there’s a lot of visitors in India, so we have to set a restrict on the variety of impressions that we get per day. That is vital with the intention to shortly reply to modifications within the quantity of visitors and, if vital, make modifications within the marketing campaign to extend its CR.

Let me remind you that India is a multilingual nation, due to this fact you need to set targets with the intention to have an effect on the utmost variety of customers. (Totally different languages are spoken in India relying on the state. Not everybody understands English and Hindi)


In my final SB case examine, I talked concerning the significance of choosing the proper creatives. On this marketing campaign, I made a decision to make use of deceptive creatives, which, primarily based on my take a look at campaigns, carried out very effectively.

To begin with, it’s value saying that I wished to hit all visitors without delay, each mainstream and grownup. I made a decision to not use grownup creatives, this time I used photographs of gorgeous Indian ladies and tempting headlines, saying that this app will show you how to discover your love.

You’ll be able to go additional and make creatives with a random Indian cellphone quantity and a photograph of a magnificence, however cowl the previous few digits, so it will seem like “obtain the app and see the total quantity.”

I’m telling you, all of it works nice, even contemplating that that is the best variation of the SB format. The good issues begin with managed campaigns.

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