How Victoria Moll Built a Six-Figure Brand in a Small Niche


Victoria Moll headshot

Right here at SPI, we discuss lots about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the ability of area of interest advertising and marketing! Victoria has generated a gentle six-figure revenue and an enormous YouTube following within the area of interest discipline of medical coding, primarily by her YouTube channel.

Does it get far more niche-y than that?

Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s operating on her personal phrases.

Large Success in an Uncommon Area of interest: Medical Coding

When you consider potential aspect hustles, medical coding in all probability doesn’t come instantly to thoughts.

It entails taking affected person analysis, procedures, companies and medical gear knowledge and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra. 

Whereas it could sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “convey this completely different spin” to medical coding subjects and pep up what may be a snoozefest in lesser palms.

How YouTube Grew to become Her Launchpad

Although she began creating movies in 2017, Victoria’s YouTube journey actually took off in the course of the pandemic, when she was working full-time as a medical coding auditor whereas operating her YouTube channel as a aspect hustle. 

Throughout lockdown, Victoria turned a chat-box common on Pat’s day by day “Earnings Stream” YouTube collection, absorbing ideas and methods for instructing, lighting, dwell streaming, and rising a web-based enterprise by area of interest advertising and marketing.

“The Earnings Stream” offered Victoria with an amazing alternative to concentrate on leveling up Contempo Coding.

She arrange a correct house workplace and gear and began researching learn how to construct and interact an viewers on YouTube and make the most of instruments like key phrase optimization.

Dwell streams turned a strong means for Victoria to show ideas, share her display screen, and interact together with her viewers in real-time. She would typically use a doc digicam—like a light-weight overhead projector—to stroll by examples in medical coding books.

She additionally realized to lean into the “enjoyable aspect” of her character in her movies—which, alongside together with her experience and credibility, helped her channel rapidly acquire traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes pleasure of place within the background of all her movies.

Victoria Moll poses with a 100k subscriber YouTube plaque

Constructing a Profitable Product Line

Whereas her YouTube channel supplies a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by on-line programs and applications.

She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she now not licenses their materials), it saved her from growing a complete curriculum from scratch.

On her web site, Victoria provides her personal specialty certification programs and persevering with teaching programs to assist people advance their medical coding careers.

She’s additionally branched out into affiliate internet marketing by partnering with an training firm that gives a proper program for folks seeking to get began in medical coding.

A Choice Filter for New Alternatives

With the success of her YouTube channel and product line, Victoria is recurrently juggling concepts and alternatives for brand new books, programs, channels, dwell streams, and extra area of interest advertising and marketing methods. Consequently, she’s discovered that it’s straightforward to change into overwhelmed.

She briefly provided on-line teaching, however it began getting in the best way of her content material creation.

Finally, she realized she wanted a technique to consider potential alternatives and choose the perfect ones—so she developed a easy three-point filter:

  1. How am I on this alternative?
  2. How a lot time wouldn’t it require?
  3. How a lot income may it doubtlessly generate?

“If there’s one thing that hits all three of them, yep, that’s the one I am going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”

This new method has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or dropping curiosity. 

Delegating for Extra Magic and Much less Overwhelm

Victoria brings a wholesome dose of self-awareness to her aspect hustle. She is aware of she doesn’t wish to handle a workforce and is cautious about scaling too rapidly, preferring to maintain her operation lean.

However she did rent somebody to deal with the time-consuming work of modifying her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.

“It was simply so worthwhile to seek out somebody who did it…I’ll make some extent, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I might have by no means found out learn how to make that occur.”

Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with transport, reporting, and operating the family. Consequently, Victoria can preserve her move as a creator and teacher—with out the overwhelm.

Victoria Moll chats with an attendee at a conference.

Recommendation for Constructing a Model in an Unconventional Area of interest

Victoria’s success demonstrates you can construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embrace:

  • Inject your character and discover inventive methods to have interaction your viewers round your subject
  • Do key phrase analysis and optimize your content material
  • Discover completely different content material mediums like video programs, dwell streams, and podcasts
  • Discover methods to filter and prioritize new alternatives with out overextending your self
  • Outsource modifying or different duties that drain your time and inventive power
  • Faucet into your networks to seek out freelance assist

Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding could sound dry, her skill to energise the topic and construct a rabid following proves there’s an viewers for nearly any subject if it’s packaged the fitting means.

You would possibly say she’s cracked the code. 😉

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